- Republicans have been fighting a win at all costs political game for years, while Democrats have played a more cordial game.
- The majority of the American public agrees with Democrats on the issues and values, so it's time for the party to fight back.
- Michael Gordon is a longtime Democratic strategist, a former spokesman for the Justice Department, and the principal for the strategic-communications firm Group Gordon.
- This is an opinion column. The thoughts expressed are those of the author.
- Visit Business Insider's homepage for more stories.
2020欧洲杯足彩外围appIn past elections Democrats have been accused of keeping the gloves on when Republicans come into the ring bare-knuckled. But if Democrats want to win in 2020 and beyond, it's time to drop the gloves and hit harder.
Republicans do what it takes to win. They embrace, exploit the, and. They're not polite. They just want to win.
President Trump lost the popular vote by, and the Republican Senate majority of 53 Senators represents of the country. But they're the ones in power, and they.
2020欧洲杯足彩外围appIt's not sufficient to be right on the issues. Democrats need to counterpunch decisively and speak to voters' hearts, both in their language and in their tactics.
2020欧洲杯足彩外围appAnd if they win by two electoral votes or 200, they need to govern like it's the last best hope for moving our democracy forward.
Power at all costs
Mitch McConnell has been manipulating the Constitution to pack the courts with conservative jurists who will halt progress for decades. We also know that the average age of Circuit Court appointments under President Trump is, a deliberate attempt to prioritize politics over merit.
The GOP has also proven that their commitment to politics outweighs their commitment to representing the public, as our minority-rule government continues to push unpopular policies on a wide range of issues like , , , and , among .
Republicans have been equally aggressive chipping away at democracy to win elections. This year we have seen the GOP pull out both new tricks and old, from to pushing to and forcing citizens to in the midst of a public health crisis.
The desire for power at all costs has Republicans playing a completely different game.
A fight strategy for Democrats
The answer isn't to go low. Nor is it to follow Trump's game of corrosive politics. Democrats must maintain their values but need to play much tougher than they currently do.
To start, look at the dollars. Team Biden began the general election campaign Trump. As Americans spent their spring quarantined at home, they were bombarded with Trump ads and. In May alone, the President's campaign and the RNC spent as Biden and the DNC.
The tide has seemingly started to turn as Biden last month and his campaign unleashed a to capitalize on his momentum, but Democrats must keep the pedal down to stay in the game.
2020欧洲杯足彩外围appThey also need to employ clear language that resonates with voters on an emotional level.
2020欧洲杯足彩外围appFor example, as businesses across America begin to reopen, Republicans have spoken to hearts and wallets by creating the story of "." Democrats, meanwhile, have been the party of. Democrats are smarter and safer, but their approach has enabled Republicans to cast Democratic policymakers as antagonists to American fiscal strength.
2020欧洲杯足彩外围appInstead, Democrats should lead with going back to work and to school - but they're not going to sacrifice thousands of lives to do so. Their trump card is the reopening plan that saves lives - while the recent surge is evidence that much of red America has been willing to reopen regardless of the .
2020欧洲杯足彩外围appDuring President Trump's impeachment proceedings Democrats similarly struggled to break through because of the complexity of their argument and their inability to paint the egregious Ukraine scandal as more than "."
In the immediate wake of the strike on Iran, instead of telling the country what it needed to hear – what actions we should take next – Democrats focused on wartime process.
Democrats are right on the issues, but that's not enough. The Republicans are expert at simple messages that cut through the political grandstanding and bickering of our 24/7 news cycle.
2020欧洲杯足彩外围appDemocrats need to meet blatant lies with swift opposition.
For example, one of Trump's favorite tactics when he's in a corner is to make unfair comparisons to the Obama era. He from foreign countries and more recently tried to.
Democrats shouldn't dignify these comparisons or defend Obama and Biden but rather reject the absurdity of the comparison on its face. This is not the time to be nuanced or polite. So when Trump says he "" or makes yet another, Democrats need to swiftly and simply shut the lie down.
2020欧洲杯足彩外围appThey also should meet every attack. While it's good to stay focused on a positive message about the future of the country, that doesn't mean they have to roll over when the president levels baseless attacks against them personally.
The next time Trump and his allies, or if they go after the family of Biden's running mate, spotlight . Their family is a walking conflict of interest. There are questions aplenty about the children's multiple in Saudi Arabia, Russia, India, and elsewhere, all of which could compromise American policy interests.
2020欧洲杯足彩外围appWhile I agree with Joe Biden's hesitation to criticize Trump's kids, there are enough Democratic surrogates who can prevent the election from being about Biden family conspiracy theories. And it goes without saying to aim the argument at the President himself, who at Trump properties and whose foreign policy decisions seem to be.
Once they simplify their messaging and counter with strong punches, Democrats can bring it home by focusing on the issues. From the to the Black Lives Matter movement to the, Democrats' positions and solutions are more popular than those of Trump's Republican Party.
Democrats are the party of opening the country safely, rooting out racial injustices, halting unjustified deportations, and reducing gun violence. If the country is to overcome voter suppression, foreign interference, attacks on the Justice Department, misinformation campaigns, and more, Democrats need to convey the stakes of this election.
While Trump's impotence seems to be doing the job for Democrats, they need to stay focused and take nothing for granted in this most important election. They need to throw away the gloves - for good.
2020欧洲杯足彩外围appThis is an opinion column. The thoughts expressed are those of the author(s).