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BI Prime Media 2020-05-28T14:15:00Z

YouTube star LaurDIY is hosting a new HBO Max series. She shares how she built her business empire from search to merch to streaming TV.

Lauren Riihimaki shared her journey on YouTube, which started during her first year of college, and how she's expanded her digital brand.
BI Prime Tech 2020-05-28T14:08:31Z
chad hurley steve chen youtube cofounders

Take a look at the history-making pitch deck YouTube used to secure its first $11.5 million from Sequoia Capital in 2005, and the investor memo that convinced the firm of the platform's potential

Sequoia's investment in YouTube paid off: When YouTube sold to Google in 2006, the VC firm netted nearly $500 million.
Tech 2020-05-28T14:05:41Z
Steve Chen Chad Hurley YouTube

'We had no idea how to do it': YouTube's founders, investors, and first employees tell the chaotic inside story of how it rose from failed dating site to $1.65 billion video behemoth

YouTube's earliest employees and investors tell the story of the site's climb to the top, full of all-nighters, lawsuit threats, and food poisoning.
BI Prime Media 2020-05-28T13:22:00Z

An inside look at HBO Max's product experience and how WarnerMedia is taking a different approach than Netflix to keep viewers coming back

At launch, the HBO Max experience will be deceptively simple, but designed to be built on over time.
BI Prime Media 2020-05-28T13:02:00Z

Eminem has joined an invite-only startup that's betting texting between celebs and fans will become a big business

The music artist Eminem joined the text-marketing app Community this week, announcing to fans that they can text him at 313-666-7440.
Media 2020-05-28T12:21:00Z

Eminem joins a secretive text-message startup, sponsored content rates drop, and a new media kit library

This week's rundown includes how a personal-finance YouTuber went from filming videos in a Walmart parking lot to building a lucrative career online.
Insider Intelligence 2020-05-28T09:00:00Z

The latest mobile trends to know in 2020 including 5G technologies, privacy regulations, mobile & video advertising

People now spend more time on their phones than TVs - and businesses are taking notice. See the latest mobile trends covering technologies, regulations, advertising and what brands need to know.
Tech 2020-05-28T00:18:37Z

Trump plans to sign an executive order 'pertaining to social media' on Thursday, shortly after he accused Twitter of squashing free speech

President Donald Trump said he'd "strongly regulate" social platforms after Twitter added fact-check links to his misleading tweets about voter fraud.
BI Prime Media 2020-05-27T19:07:00Z

4 real media kit examples that influencers on YouTube, Instagram, and TikTok use to get brand sponsorships

Business Insider spoke to 4 influencers on social media who shared the exact media kits they use to land sponsorships, which include rates.
BI Prime Advertising 2020-05-27T18:37:00Z

Inside Hill + Knowlton's struggle to turn around the fading PR giant and a look at its strategy

The firm had cut billing rates, changed its business strategy, and restructured, but the pandemic's impact led it to lay off staff.
BI Prime Media 2020-05-27T18:15:00Z

Meet the 20 most powerful WarnerMedia execs and their top deputies. Here are the leaders who will help HBO Max battle Netflix and define AT&T's TV future.

WarnerMedia's new CEO started Friday, culminating nearly two years of high-profile executive moves spurred by AT&T's acquisition of Time Warner.
Media 2020-05-27T18:05:48Z

HBO Max's lack of Roku and Amazon support casts a big shadow over its launch day

HBO Max isn't available for many of its potential users on launch day, and people are already voicing their concerns on social media.
Tech 2020-05-27T15:19:07Z

Sen. Josh Hawley criticizes Google over deletion of certain comments critical toward China

Google says the deletions were accidental, but Hawley noted the company's prior actions to censor content for China.
Media 2020-05-27T14:27:00Z

How to get HBO Max for free if you're an AT&T customer on certain plans

WarnerMedia's new streaming competitor, HBO Max, launched on Wednesday for $14.99 a month — unless you're an AT&T customer on some plans.
Media 2020-05-27T13:55:52Z

HBO Max's content boss explains its DC originals strategy, from J.J. Abrams' Justice League Dark series to the Snyder Cut

HBO Max will include plenty of DC content, including big-budget originals and the "Justice League" Snyder Cut.
Tech 2020-05-27T13:45:13Z

The real threat to Facebook and Twitter isn't a pandemic or a president

This week in Trending, we look at the latest round of problems involving social media companies as well as the debate over the Silicon Valley exodus.
Media 2020-05-27T13:08:18Z

All 8 'Harry Potter' movies are available to stream exclusively on HBO Max, but can still air on NBCUniversal TV networks

NBCUniversal had previously owned the digital rights to the "Harry Potter" movies until 2025, but they are now available on WarnerMedia's HBO Max.
Tech 2020-05-27T13:08:00Z

'What is HBO Max?': Here's what you need to know about HBO's streaming service answer to Netflix and Hulu

HBO Max is available now with a price tag of $14.99 a month for more than 10,000 hours of original and licensed content.
Media 2020-05-27T13:05:00Z

The NBA's return in late July would likely draw huge viewership, benefitting TV advertisers and networks

The NBA's return would be a boon for TV advertisers and networks alike, breathing some life into the struggling TV advertising landscape.
BI Prime Media 2020-05-27T13:03:00Z

Inside the marketing strategy for HBO Max, AT&T's $4 billion answer to Netflix

HBO saw from shows like "Game of Thrones" how culturally hitting moments spur viewership, and its streaming sister, HBO Max, is embracing social.
Media 2020-05-27T13:02:00Z

These are 10 of the most impactful slides from Netflix's groundbreaking culture deck

BI Prime offers a look at 10 of the most impactful slides from the Netflix culture deck that break down its management and cultural philosophy.
Media 2020-05-27T11:02:00Z

The Brand Investment in Esports Report

Business Insider Intelligence details the explosive growth of Sports, and breaks down the different channels brands can take to reach esports fans.
BI Prime Media 2020-05-26T23:06:00Z

22% of influencers have lowered their sponsored content prices in recent weeks, according to a survey of 515 creators

Influencers are dropping their prices as fewer brands activate campaigns during the coronavirus pandemic, according to a new survey of 515 creators.
Tech 2020-05-26T20:22:47Z

11 local news stations praised Amazon's health and safety practices but didn't tell viewers the company had provided the content

The nearly identical segments aired a day before Amazon's annual shareholder meeting, where investors plan to press the company on its safety record.
Advertising 2020-05-26T20:06:52Z

Inside PR firm Hill + Knowlton's turnaround effort, and which media companies and platforms are poised to benefit from the pandemic

With advertisers pulling back on spending, ad buyers have also started scrutinizing media companies and publishers more closely.
BI Prime Advertising 2020-05-26T19:15:00Z

Panera Bread has hired former Kraft Heinz CMO Eduardo Luz as its chief brand and concept officer

Luz joins Panera on the heels of launching a grocery delivery service as restaurants get crushed by the coronavirus.
BI Prime Advertising 2020-05-26T16:39:00Z

Why The Atlantic cut 17% of staff despite having a subscriptions surge and billionaire backer

Its recent subscription gains weren't enough to offset declines in advertising and live events revenue, but not all media outlets are doomed.
Media 2020-05-26T16:30:00Z

What Marketers Should Know About TikTok Ad Formats and a Roundup on Partnership News

This report discusses the growth of TikTok around the world and what marketers should know about the Chinese-owned short-video app.
BI Prime Media 2020-05-26T15:33:15Z

'We're closing deals every week': HBO Max's content chief on launching a Netflix rival during the pandemic, how it's different than HBO, and the Snyder Cut

HBO Max's content chief, Kevin Reilly, also talked about what to expect from Max's DC originals and the status of the "Harry Potter" movies.
BI Prime Advertising 2020-05-26T15:21:00Z

The CMO of 1-800-Flowers reveals how it's adapting its business and advertising as people send more flowers during the pandemic

The company is taking advantage of low media prices by spending more on search marketing, mobile, and video advertising.
Media 2020-05-26T15:18:00Z

Mobile messaging time spent will spike as users shift away from traditional text messaging

US adults will spend an average of 24 minutes a day on mobile messaging apps as usage continues to shift away from traditional text messaging.
Insider Intelligence 2020-05-26T15:03:00Z

The Top 5 Trends in Digital Media 2020

Learn how the maturation of social commerce, shifts in publisher revenue streams, and rise of connected TV will shake up the digital media industry.
BI Prime Advertising 2020-05-26T14:18:00Z

IAC's Dotdash is setting its sights on selling products like paint and bedsheets after building a profitable business on evergreen service content

The digital media company has benefited from having content and products that are well suited to life in lockdown.
Media 2020-05-26T13:35:46Z

Seeking nominations for the top investors in the digital creator and influencer industry

Business Insider is putting together a power list of the top venture capital and investment professionals who are powering the creator economy.
BI Prime Media 2020-05-26T13:13:00Z

$220,000 from YouTube last year: How a personal-finance creator went from filming videos in a Walmart parking lot to a lucrative career

Ryan Scribner has 623,000 subscribers on YouTube and shares tips on the best investing apps and stock market advice with his followers.
BI Prime Advertising 2020-05-26T12:56:00Z

16 ad buyers tell us which media companies are poised to benefit the most in the pandemic, like Roku and Fox

Coronavirus has sped up trends like the rise of OTT, publisher consolidation, and Amazon's growing ad business.
BI Prime Media 2020-05-26T12:19:00Z

A YouTube creator with 2 million subscribers shares the exact 24-page media kit she uses to get brand sponsorships

In 2019, Mogilko refused over 30 companies for a brand campaign, only promoting brands she's highly interested in, according to her media kit.
BI Prime Media 2020-05-26T12:10:00Z

How much money a YouTube star with 100,000 subscribers makes: fitness influencer

YouTube's Partner Program allows influencers to earn money off their channels by placing ads within videos.
Media 2020-05-26T10:00:00Z

4 ways COVID-19 could impact digital media and marketing

This FREE report gives insight to how disruptions from the coronavirus will ripple throughout the business world, including the digital media space.
Media 2020-05-26T05:01:00Z

THE ESPORTS ECOSYSTEM: The key players and trends driving the red-hot, fast-growing esports space that's on track to surpass $1.5 billion by 2023

Business Insider Intelligence provides a comprehensive breakdown of the key players involved in the fast-growing esports space.
Media 2020-05-26T03:05:00Z

THE STORIES REPORT: How brands can take advantage of the viral growth of the Stories format

Business Insider Intelligence identifies the most popular platforms for Stories, best practices for engagement, and challenges hindering adoption.
Media 2020-05-25T17:01:00Z

THE SPORTS STREAMING ECOSYSTEM: How sports are going over-the-top and eroding the last bastion of pay-TV

This report examines how the OTT sports landscape is expanding and fragmenting, and how the fan experience is evolving on digital services.
BI Prime Advertising 2020-05-25T12:01:00Z

Leaked documents show what WPP's PR firm Hill + Knowlton Strategies is charging clients for 2020

Hill + Knowlton hopes the new billing rates will help turn around its U.S. business, which has been fading for years.
Media 2020-05-24T16:33:00Z

THE SVOD SHAKEOUT REPORT: A massive media shakeout is on the horizon — here are the key trends, players, and how we think it will play out

This report predicts how major services will fare in the streaming wars, including Apple TV+, Disney+, HBO Max, Netflix, Amazon Prime Video, and Hulu.
Media 2020-05-24T11:02:00Z

Get a sneak peek into the most trusted social media platforms of 2019

Get a peek into our Digital Trust Rankings by downloading a FREE preview of our 2019 Digital Trust Enterprise Edge Report!
Media 2020-05-24T02:01:00Z

INFLUENCER MARKETING 2020: Why brands can't get enough of an $8 billion ecosystem driven by Kardashians, moms, and tweens

Business Insider Intelligence explores how influencer marketing is maturing, and how brands can effectively navigate a changing and expanding market.
News 2020-05-24T00:31:00Z

A heartbreaking New York Times front page lists 1,000 coronavirus deaths — just 1% of the total US death toll

Each of the names on the front page was accompanied with a miniature obituary, noting each person's name age, and interesting facts about their lives.
Media 2020-05-23T22:01:00Z

THE ESPORTS ECOSYSTEM: The key players and trends driving the red-hot, fast-growing esports space that's on track to surpass $1.5 billion by 2023

Business Insider Intelligence provides a comprehensive breakdown of the key players involved in the fast-growing esports space.
Media 2020-05-23T12:30:00Z

The top 9 shows on Netflix and other streaming services this week

"Outer Banks" continues to hold steady in audience demand and "Star Wars: The Clone Wars" is hanging on to the top spot.
Media 2020-05-23T03:01:00Z

8 TV & video marketing trends you should know before advertising in 2020

As traditional TV viewership declines, people are watching more TV than ever on newer devices - phone, tablets, computers and connected TVs. See the 8 video marketing trends you need to know in 2020 to better reach your customers for less.
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